John Tiffany Quotes
How do we compete with the 3D superscreens at the cineplex? We just make it better - because theatre is better because it's live. Instead of trying to be like the poor cousin, we need to accept that we're the king.
Topics
The Poor
Superiority
Competitive Advantage
Distinctiveness
Quality Improvement
3D, Three-Dimensional
Live Performance
Martin Luther King Jr., Martin Luther King
3D Technology
Audience Engagement
Cinematic Experience
Competition Strategy
Immersive Entertainment
Live Experience
Live Theatre
Movie Going
Theatre Experience
Unique Selling Point
Citations
Tiffany, John. Interview by Alexis Soloski. The New York Times, The New York Times Company, 20 Feb. 2014.
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John Richard Tiffany OBE (born c. 1971) is an English theatre director. He directed the internationally successful productions Harry Potter and the Cursed Child, Black Watch and Once. He has won 2 Tony Awards, an Olivier Award, a Drama Desk Award and an Obie Award.