Mihaly Csikszentmihalyi Quotes

Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.

I don't think that architecture is only about shelter, is only about a very simple enclosure. It should be able to excite you, to calm you, to make you think.

I believe consistency and orthogonality are tools of design, not the primary goal in design.

My mantra is: 'Good design accelerates the adoption of new ideas.'

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

I think that the point of being an architect is to help raise the experience of everyday living, even a little. Putting a window where people would really like one. Making sure a shaving mirror in a hotel bathroom is at the right angle. Making bureaucratic buildings that are somehow cheerful.

We always correct people who say, 'You're trying to make this look better.' Well yes, we want it to look better, but that's easy. The look and the function are one and the same. They are not separate. It looks good because it functions beautifully. That message is very hard.

Manufactured objects testify to who made them; they describe values.

I love the idea of web design that maximises expressiveness over functionality.

When I design, I think about the desire someone might have for it and why. I want them to fall in love with it.

Our style, in one word, the Image guys, our approach to the page was bold.

Porsche's and Apple's design philosophies are similar. Much like the 356, the original iPhone was about defining a foundation for the future.

Goals that are not written down and developed into plans are like bullets without powder in the cartridge. People with unwritten goals go through life shooting blanks.

We live in a culture that discourages empathy. A culture that too often tells us our principle goal in life is to be rich, thin, young, famous, safe, and entertained.

Everything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions. Bad websites have horrible personalities and instill horrid emotional states in their users, usually unwittingly. We need to design things-products, websites, services-to convey whatever personality and emotions are desired.

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.

I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.

There were studies that asked people in different cultures to draw pictures of their enemies, and the pictures all looked remarkably the same. They always had exaggerated canine teeth and a certain sort of expression. That led to speculation about whether at an earlier stage in the human experience we were hunted by some sort of carnivore.

Problems with visual design can turn users off so quickly that they never discover all the smart choices you made with navigation or interaction design.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.

Very often design is the most immediate way of defining what products become in people's minds.

If you have no intuitive sense of design, then call yourself an "information architect" and only use Helvetica.

I have a lot to learn from designers.

I think that's one of the biggest goals I had in making a movie, was listening to what other people had to say.