Alexander Osterwalder Quotes


Founders go wrong when they start to believe their business plan will materialize as written. I advise entrepreneurs to burn their business plan - it's simply too dangerous to the health of your business.


Citations

Schawbel, Dan. "Alexander Osterwalder: Why You Need to Burn Your Business Plan." Forbes, Forbes Magazine, 14 Aug. 2012.

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Alexander Osterwalder
Alexander Osterwalder
  • Born:
  • Nationality: American
  • Profession: Musician

Alexander Osterwalder (born 1974) is a Swiss business theorist, author, speaker, consultant, and entrepreneur, known for his work on business modeling and the development of the Business Model Canvas.