Simon Sinek Quotes
For values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.
Citations
Sinek, Simon. Start With Why: How Great Leaders Inspire Everyone to Take Action. Portfolio, 2009, p. 67.
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Simon Oliver Sinek is a British-American author and inspirational speaker. He is the author of five books, including Start With Why (2009) and The Infinite Game (2019).