Anita Elberse Quotes
For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it was the focus. I wanted to see how things were changing and what the new challenges were.
Citations
Elberse, Anita. Interview by Carmen Nobel. "Maroon 5 and the 360 Deal." Harvard Business School Working Knowledge, 7 Nov. 2011.
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Anita Elberse is a Professor of Business Administration at Harvard Business School, specializing in the entertainment, media and sports sectors.