Asha Rangappa Quotes

The more Zuckerberg knows about you, the more media he will be able to bring you.

Google is omniscient of what people search for and do. Facebook has over a billion subscribers, meaning Mark Zuckerberg has personal information about one in every seven people on Earth. U.S.A., Brazil, Mexico, India and Indonesia are at the top of that list.

In the digital universe, our personal history and its sense of narrative is succeeded by our social networking profile - a snapshot of the current moment. The information itself - our social graph of friends and likes - is a product being sold to market researchers in order to better predict and guide our futures.

Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time - our 'social graphs' - into money for others.

You can go to Pinterest, and they'll get to know who your friends are, but they don't get to know very much about what you've done in the past. They're starting with little information about you, and they have to do this personalization.

Everyone and his Big Brother wants to log your browsing habits, the better to build a profile of who you are and how you live your life - online and off. Search engine companies offer a benefit in return: more relevant search results. The more they know about you, the better they can tailor information to your needs.

When you use Facebook, you're always logged in, and your identity and relationships - to others, to content, to apps and services - are assets Facebook can use to customize your experience (oh, and your ads).

Companies are accumulating vast amounts of information about your likes and dislikes. But they are doing this not only because you're interesting. The more they know, the more money they can make.

No entity in the history of the world has collected more information about you than Google. My office wants to know what exactly Google does with all of the information it's gathering.

Ideally, Facebook would take all our clicks and information and would magically give us everything we want, without us even knowing we want it.

I wonder which is ultimately more creepy: shopping at Amazon or using Facebook?

When Facebook launched, it dove headfirst into a brave new world. No one knew that the cost of connecting people all over the world for ad revenue was eventually going to be Cambridge Analytica.

Social media seemed to promise a way to better connect with people; instead, it seems to have made it easier to tune out the people we don't agree with.

When I first heard about Twittering, I thought it was the most disgusting thing I'd ever heard of in my life. It's like the devil: the idea that your personal life is there for everybody.

I find Facebook absolutely fascinating because I don't think there's ever been any one source that had so much information about each of us - who we talk to, who our friends are, what books we read, what we're buying, what movies we saw, what our travel is.

Personalization can be very useful in some contexts but very harmful in others. Searching for pizza online, it's probably OK to keep showing the same pizza shop as your No. 1 choice. I don't see any big political consequences out of that.

When advertising is involved, you, the user, are the product.

Facebook is not your friend, it is a surveillance engine.

The Internet is really about highly specialized information, highly specialized targeting.

Facebook has stitched together your social graph. The idea of an interest graph is to bring together everyone that has shared interests. If I can isolate the people who are into mountain biking in Marin, in one place, the ability to put ads against that is really high.

I can think of the number of people who were like, 'I will never get a cellphone because I don't want people calling me all the time. And I will never get on Facebook because I don't want to share that stuff with people. And Twitter, that's not for me.' And this is just the natural progression of things.

Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior.

It turns out that with Twitter data alone, we can go quite some way into figuring out someone's personality.

We Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence what we buy and for whom we vote. We have been handing over to them vast quantities of information about ourselves and our friends, loved ones and acquaintances.

Facebook's successor will no doubt provide an easy 'migration utility' through which you can bring all your so-called friends with you, if you even want to.