Theodore Levitt Quotes
Experience comes from what we have done. Wisdom comes from what we have done badly.
Citations
Levitt, Theodore. Thinking About Management. Free Press, 1991.
Related Quotes
Theodore Levitt was a German American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".