Theodore Levitt Quotes


Experience comes from what we have done. Wisdom comes from what we have done badly.


Citations

Levitt, Theodore. Thinking About Management. Free Press, 1991.

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  • Born: March 1, 1925
  • Died: June 28, 2006
  • Nationality:
  • Profession: Economist

Theodore Levitt was a German American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".