Richard Florida Quotes
Every single human being is creative and maximizing that creativity is critical to happiness and economic growth. Economic growth is driven by creativity, so if we want to increase it, we have to tap into the creativity of everyone. That's what makes me optimistic. For the first time in human history, the basic logic of our economy dictates that further economic development requires the further development and use of human creative capabilities. The great challenge of our time is to find ways to tap into every human's creativity.
Florida, Richard. The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life. Basic Books, 2002.
Richard L. Florida is an American urban studies theorist focusing on social and economic theory. He is a professor and head of the Martin Prosperity Institute at the Rotman School of Management at the University of Toronto and a Distinguished Fellow at NYU's School of Professional Studies.