Gad Saad Quotes
Early in my doctoral training at Cornell University, I became immersed in the behavioral decision theory paradigm.
Citations
Saad, Gad. Homo Consumericus, Psychology Today, Sussex Publishers.
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Gad Saad is a Lebanese-Canadian evolutionary psychologist and professor in the John Molson School of Business at Concordia University who is known for applying evolutionary psychology to marketing and consumer behaviour. He also writes a blog for Psychology Today, and hosts a YouTube channel titled "The Saad Truth".