Seth Godin Quotes

If you're going to decide to run a data-driven campaign, decision-making has to follow it.

You have to be willing to have the decision-making follow the data.

Scientific data are not taken for museum purposes; they are taken as a basis for doing something. If nothing is to be done with the data, then there is no use in collecting any. The ultimate purpose of taking data is to provide a basis for action or a recommendation for action. The step intermediate between the collection of data and the action is prediction.

I tell people to start implementing when they are pretty sure there aren't more important stories out there. An iteration's worth of data is worth months of speculation.

No great marketing decisions have ever been made on qualitative data

The ultimate purpose of collecting the data is to provide a basis for action or a recommendation.

Early in a startup, product decisions should be hunch driven. Later on, product decisions should be data driven.

Intuition becomes increasingly valuable in the new information society precisely because there is so much data.

The world is now awash in data and we can see consumers in a lot clearer ways.

Data helps solve problems.

Watson augments human decision-making because it isn't governed by human boundaries. It draws together all this information and forms hypotheses, millions of them, and then tests them with all the data it can find. It learns over time what data is reliable, and that's part of its learning process.

The answers to today's most important scientific, business, and social problems lie in data.

Every day we go over data and use science and data to drive policy and decision-making.

Passion provides purpose, but data drives decisions.

Data drives success. That is how we began our success with eSpeed. It was always based on the data.

The conclusion of design flows naturally from the data; we should not shrink from it; we should embrace it and build on it.

It amazes me how people are often more willing to act based on little or no data than to use data that is a challenge to assemble.

I'm pretty active anyway, but I'm also competitive.I used my Fitbit as an example of the innate power of data to turn information into insights and actions.

I think data is incredibly powerful for understanding what people are thinking and for allocating resources.

I always make decisions with the facts so I would look to make an early decision with the benefit of the facts.

Data are becoming the new raw material of business.

I believe in evidence-based decision making. I want to know what the facts are.

Data really powers everything that we do.

Data is great, but strategy is better

The great temptation of Big Data is that we can stop worrying about comprehension and focus on preventive action instead. Instead of wasting precious public resources on understanding the 'why' - i.e., exploring the reasons as to why terrorists become terrorists - one can focus on predicting the 'when' so that a timely intervention could be made.