Paul Arden Quotes
Don't be afraid of silly ideas.
Citations
Arden, Paul. It's Not How Good You Are, It's How Good You Want to Be. Phaidon Press, 2003, p. 80.
Related Quotes
Nothing that has ever been “certain” in the world of science has remained certain for more than 100 years and most certain things have been shown to be wrong or too simplistic in less than 30 years.
Paul Arden was a creative director of Saatchi and Saatchi and an author of several books on advertising and motivation, including Whatever You Think, Think The Opposite and It's Not How Good You Are, It's How Good You Want To Be.