William McDonough Quotes
Design is inherently optimistic. That is its power.
Citations
McDonough, William, and Michael Braungart. The Upcycle: Beyond Sustainability--Designing for Abundance. North Point Press, 2013, p. 11.
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The Declaration of Independence promised
William Andrews McDonough is an American architect, designer and author. McDonough is founding principal of William McDonough + Partners, co-founder of McDonough MBDC as well as co-author of Cradle to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability—Designing for Abundance. McDonough's career is focused on creating a beneficial footprint. He espouses a message that we can design materials, systems, companies, products, buildings, and communities that continuously improve over time.
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