Guy Kawasaki Quotes
Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.
Topics
Choices
Destruction
Dissent
Independence
Wisdom
Conformists, Conformity, Conformism
Critical Thinking
Individuality
Nonconformity
People
Self-Reliance
Wise
Enchantment
Silliness
Crowd Mentality
Embracing Uniqueness
Independent Thinking
Personal Autonomy
Standing Out from the Crowd
Thinking for Oneself
Citations
Kawasaki, Guy. Enchantment: The Art of Changing Hearts, Minds, and Actions. Portfolio/Penguin, 2011, p. 142.
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Guy Takeo Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.