Seth Godin Quotes
Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.
Citations
Godin, Seth. "How to read a business book." Seth's Blog, 2006.
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Seth W. Godin is an American author and former dot com business executive.