Edward de Bono Quotes

Generating ideas isn't some mystical talent that you have to be born with: it's a skill you can develop.

Creativity comes from a conflict of ideas.

Creativity is not a trait that we inherit in our genes or a blessing bestowed by the angels. It's a skill.

I'm not a craftsman of graphics or art or film. I'm more of an idea generator and manufacturer.

If you want to think new thoughts that are different, then do what creative people do - get the problem reasonably clear and then refuse to look at any answers until you've thought the problem through carefully how you would do it, how you could slightly change the problem to be the correct one.

Creativity is the process of having original ideas that have value. It is a process; it's not random.

If you're willing to put two thoughts into a picture then you're already ahead of the game.

Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.

You can't teach someone to be imaginative.

Good and bad ideas both come from the same fountain of speculation and experiment.

We can't get any new thinking because we can't get any new thinkers.

One rule of invention: before you can invent it, you have to imagine it.

My imagination ran 24/7, and to me, every problem was a challenge to solve and new product to create. It wasn't until I started teaching that I realized that not everyone's head worked the same way.

I can't solve a puzzle for the life of me - my brain doesn't work that way. But I can take a very simple idea and extrapolate from it and spend time with it and pull things out of it.

I enjoy creating new ideas, working on new creative projects.

I'll be more enthusiastic about encouraging thinking outside the box when there's evidence of any thinking going on inside it.

To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science.

I use doodling for a variety of reasons: I use it to get clarity around a concept, I use it to relax, I use it to communicate ideas with others and get their refinement of them, I use it to map complex systems for companies, I use it to run innovation games for business, I use it to get insight on something puzzling me.

The profession of being a creative thinker is not so obvious.

Creativity requires input, and that's what research is. You're gathering material with which to build.

Bring ideas in and entertain them royally, for one of them may be the king.

A creative mindset is in increasingly high demand: employers are vying for workers who are able to dream big and deliver big with the next must-have product. Creative thinking fuels innovation, it leads to new goods and services, creates jobs and delivers substantial economic rewards.

It's not enough to tell people to be creative; they need to know how, and what to create.

I just get silly inside my head and I start to think about something and in my head I start twisting it around, contorting it and envisioning it in different ways.

I use my mind to solve problems and invent things.