John Quelch Quotes
Consumer behaviour changes in a glacial fashion.
Citations
Quelch, John A. Cases in Consumer Behavior. Prentice Hall, 1995.
Related Quotes
John Anthony Quelch CBE is the Leonard M. Miller University Chair Professor, Vice Provost for Executive Education and Dean of the Miami Patti and Allan Herbert Business School at the University of Miami. He is also the Charles Edward Wilson Professor of Business Administration Emeritus at Harvard Business School and Dean Emeritus at the China Europe International Business School, Shanghai.