John P. Kotter Quotes
Changing behavior is less a matter of giving people analysis to influence their thoughts than helping them to see a truth to influence their feelings.
Citations
Kotter, John P., and Dan S. Cohen. The Heart of Change: Real-Life Stories of How People Change Their Organizations. Harvard Business School Press, 2002, p. 1.
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John Paul Kotter is the Konosuke Matsushita Professor of Leadership, Emeritus, at the Harvard Business School, an author, and the founder of Kotter International, a management consulting firm based in Seattle and Boston. He is a thought leader in business, leadership, and change.