Shoshana Zuboff Quotes

The difficulty lies, not in the new ideas, but in escaping from the old ones, which ramify, for those brought up as most of us have been, into every corner of our minds.

Reaction is what changes your understanding of the world.

Wisdom sails with wind and time.

I believe that you can always learn from observation.

Indeed he knows not how to know who knows not also how to un-know.

Moving forward in science is as much unwinding the distorted thinking of the past as it is putting a clearer idea on the table.

The essence of scientific genius is to question what the rest of us take for granted.

People have to be pushed out of their comfort zones to be able to see things for what they are.

Shift your awareness.

More and more people are beginning to feel that there must be another way of thinking, perceiving, and acting. And perhaps the beginning of another way of looking at the world is to re-evaluate all of our beliefs. It is, after all, our beliefs that determine what we are, experience, and expect. When we are willing to take a new look at our own beliefs, we then have an opportunity to begin rediscovering who and what we are and to redetermine our true purpose on Earth.

We must unlearn the constellations to see the stars.

Things don't change. You change your way of looking, that's all

Again, if you only know what you know, you don't know if something's good or bad. You don't have perspective.

We must ask ourselves these questions as often as we dare. How will the world change if we do not question it?

You cannot be wise without some basis of knowledge, but you may easily acquire knowledge and remain bare of wisdom.

It is your understanding that is going to change your reality.

Awareness is like the sun. When it shines on things, they are transformed.

My eyes were closed, they're open now

If you can see things out of whack, then you can see how things can be in whack.

Experience teaches us not to assume that the obvious is clearly understood

We can teach ourselves to see things the way they ARE. Only with vision can we begin to see things the way they CAN BE.

Awareness is always the first step.

Asking the questions - that's what changes lives. Every cell in your body is awake with inquiry. And you cannot believe the old thoughts again.

By seeing differently, we do differently

Once we go beyond this and start to open up and question and experience things in a different way, we can move forward.