John Battelle Quotes


As our society tips toward one based on data, our collective decisions around how that data can be used will determine what kind of a culture we live in.


Citations

Battelle, John. Searchblog. John Battelle Media, 2014.

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John Battelle
John Battelle
  • Born: November 4, 1965
  • Nationality: American
  • Profession: Entrepreneur, Author, Journalist

John Linwood Battelle is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishing's direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to sovrn Holdings.