Simon Mainwaring Quotes


As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.


Citations

Mainwaring, Simon. We First: How Brands and Consumers Use Social Media to Build a Better World. Palgrave Macmillan, 2011.

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  • Born:
  • Nationality: English
  • Profession: Founder CEO We First Branding

Simon Mainwaring is a brand futurist, global keynote speaker, and best selling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the founder and CEO of We First, a creative consultancy.