Simon Mainwaring Quotes
As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.
Topics
Social Media
Transparency
Corporate Responsibility
Digital Revolution
Information Overload
Information Sharing
Internet
Easy Access
Brand Transparency
Consumer Awareness
Consumer Empowerment
Consumer Knowledge
Global Awareness
Global Issues
Social Impact
Social Media Influence
Sustainable Solutions
global crises
Citations
Mainwaring, Simon. We First: How Brands and Consumers Use Social Media to Build a Better World. Palgrave Macmillan, 2011.
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Simon Mainwaring is a brand futurist, global keynote speaker, and best selling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the founder and CEO of We First, a creative consultancy.
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