Paul Rand Quotes


Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts.


Citations

Rand, Paul. Design, Form, and Chaos. Yale University Press, 1993.

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Paul Rand
Paul Rand
  • Born: August 15, 1914
  • Died: November 26, 1996
  • Nationality: American
  • Profession: Graphic Designer, Professor

Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.