Paul Rand Quotes


Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well.


Citations

Rand, Paul. Paul Rand: A Designer's Art. Yale University Press, 1985.

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Paul Rand
Paul Rand
  • Born: August 15, 1914
  • Died: November 26, 1996
  • Nationality: American
  • Profession: Graphic Designer, Professor

Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.