Niccolo Machiavelli Quotes
And here one must not that hatred is acquired just as much by means of good actions as by bad ones; and so, as I said above, if a prince wishes to maintain the state, he is often obliged not to be good; because whenever that group which you believe you need to support you is corrupted, whether it be the common people, the soldiers, or the nobles, it is to your advantage to follow their inclinations in order to satisfy them; and then good actions are your enemy.
Machiavelli, Niccolò. The Prince. Translated by Peter Bondanella, Oxford University Press, 2005, p. 67.
“Cant” is another word for oratory or speech, but has a manipulative shade to it.
Niccolò di Bernardo dei Machiavelli was an Italian Renaissance diplomat, philosopher and writer, best known for The Prince (Il Principe), written in 1513. He has often been called the father of modern political philosophy and political science.