Max McKeown Quotes


Amazon thrived because it implemented the online bookstore idea better than any of its early rivals did, not because it was the only company to have the idea or the first company to have the idea. It continues to grow only because it keeps trying to improve on the details of the idea and the way it puts it into practise.


Citations

McKeown, Max. The Truth About Innovation. Prentice Hall, 2008.

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Max McKeown
Max McKeown
  • Born: October 2, 1969
  • Nationality: English
  • Profession: Management Consultant Writer

Max McKeown is an English writer, consultant, and researcher specialising in innovation strategy, leadership and culture. He has written six influential books and conducts research with Warwick Business School (Young, 2008). He is a fellow of the RSA. He served on the Advisory Board for the Rollins Center for eBusiness. He earned his Masters in Business Administration and PhD from the Warwick Business School under the supervision of Professor David Wilson and Professor Sotirios Paroutis, who was in turn supervised by Andrew Pettigrew.