Tom Peters Quotes

You don't have to be brilliant, only a little bit wiser than the other guys, on average, for a long, long, time.

The whole idea is to get an edge. Sometimes it takes just a little extra something to get that edge, but you have to have it.

The emphasis on innovation and technology in our companies has resulted in a few of them establishing global benchmarks in product design and development, manufacturing practices and human resource capabilities. However, there is no room for complacency.

An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.

If you don't have a competitive advantage, don't compete.

Those that start things have an advantage over those that follow.

You have to know your opponent and take him out of his game.

We need to move from comparative advantage to perpetual advantage.

If they think we've got an edge, we've got an edge.

Rarely have I seen a situation where doing less than the other guy is a good strategy.

The company that consistently makes and implements decisions rapidly gains a tremendous, often decisive, competitive advantage.

Ask yourself always: how can this be done better?

You win games with your strengths, not your weaknesses.

Every little advantage is of great moment when men have to come to blows.

The law of process says — leaders develop daily, not in a day.

Every day were saying, 'How can we keep this customer happy?' How can we get ahead in innovation by doing this, because if we don't, somebody else will.

The fundamental basis of above-average performance in the long run is sustainable competitive advantage.

Success.. is all about being able to extend love to people... not in a big, capital letter sense but in the everyday. Little by little, task by task, gesture by gesture, word by word.

In business we often find that the winning system goes almost ridiculously far in maximizing and or minimizing one or a few variables - like the discount warehouses of Costco.

The most meaningful way to differentiate your company from your competition, is to do an outstanding job with information.

Ignore the scale, and make the process your goal.

You must always be faster and better than the others.

Benchmark your performance against your best competitors. Think how you can beat them next time.

An effective leader develops the ability to correctly identify the pertinent detail or details - incidentals in a market, industry or sport that might create an incremental advantage.

The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.