William Bernbach Quotes

We can always find creative ways to do things.

I've never taken any issue off the table for lack of suitability. Only for lack of imagination.

You gotta be able to change worlds.

Serious-minded people have few ideas. People with ideas are never serious.

Think on your toes, use what's around you, and come up with something organic and fun.

The artists who stick around for a while are the ones who go, 'Oh, that's cool, never thought of that. Ought to do that.'

You always want to be innovating and creating what's next. Versatility is also really important for a producer.

I need to be creative all the time.

The only phrase I've ever disliked is, 'Why, we've always done it that way.' I always tell young people, 'Go ahead and do it. You can always apologize later.'

It's not resources but resourcefulness that ultimately makes the difference.

I can do something with almost anything I see. Everything is still interesting to me.

The person with just one good idea is a thousand times better off than the person with no good ideas.

When the going gets tough, the tough reinvent.

There's a key for every door, and if you can't find it, you can make one. That's always an option.

I have to be more universal than my projects, but no less innovative.

Part of being creative is not being super-duper focused.

All day long, I'm creative, and the second I get a little tired of any given medium, I just shut that area down and go to the next room. I just go do something else.

An open-minded person running a business might catch a problem faster than a closed-minded person. And when they identify a problem, they can fix it much faster.

They say that structure is freedom, and in a sense it is. When you're dealing with multiple constraints, you have to figure out what you can get out of that.

I think a lot of people study the rules too much and then don't know how to be creative.

I think with a lot of filmmakers, their first film is their best film because they had to think on their feet and solve problems with ingenuity.

Being multi-disciplined is always a good thing.

In my work, I have never had any use for anything that I have known in advance.

I just find things that work and embellish them.

Creativity has always depended on openness and flexibility, so let us hope for more of both in the future.