Alexander Osterwalder Quotes
Actions speak louder than words. There is a big difference between what people say and what they do. People might tell you they are excited about your new product, but when they are in a buying situation their behaviour might be totally different.
Citations
Schawbel, Dan. "Alexander Osterwalder: Why You Need to Burn Your Business Plan." Forbes, Forbes Magazine, 14 Aug. 2012.
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Alexander Osterwalder (born 1974) is a Swiss business theorist, author, speaker, consultant, and entrepreneur, known for his work on business modeling and the development of the Business Model Canvas.
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