Eric Ries Quotes
A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.
Topics
Extremes, Extremists, Extremism
Institutions
Risk
Uncertainty
Innovation, Innovations
Disruption
Risk Taking
Entrepreneurship
New Products
Startup
Venture Capital
Business Model
Agile Development
Customer Discovery
Extreme Conditions
Lean Startup
Market Disruption
Market Validation
New Product
Human Institution
Citations
Ries, Eric. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business, 2011, p. 27.
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Eric Ries is an American entrepreneur, blogger, and author of The Lean Startup, a book on the lean startup movement. He is also the author of The Startup Way, a book on modern entrepreneurial management.