Guilherme Leal

(Guilherme Peirão Leal)

Guilherme Leal
Guilherme Leal
  • Born: February 22, 1950
  • Nationality: Brazilian
  • Profession: Businessman









Guilherme Peirão Leal is a Brazilian billionaire entrepreneur. He is the co-chairman of the board of directors of, and owns a 25 percent stake in, Natura, Brazil's leading manufacturer and marketer of skin care, solar filters, cosmetics, perfume and hair care products. According to Forbes, Leal had a fortune worth roughly US$2.1 billion as of 2010.

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At Natura, we have long been committed to measure and improve the impacts of our activities.
At the end of the 1990s, we decided we should invest our best efforts to work in a sustainable way with the ingredients that the Amazon produces. Work, Workers & The Labor Force
Brazil has one of the greatest natural patrimonies in terms of biodiversity.
Creating mechanisms for ending deforestation and promoting regeneration of the environment is one of the most effective ways of achieving net-zero emissions.
I believe that companies are, above all, agents of transformation.
I pretty much believe, as everyone in the B Team does, that business must succeed beyond the bottom line. More important than profits is how you get to them. Measuring financial earnings and losses only is definitely not enough and has led us astray from creating a better world for all. Business, Commerce & Finance
If we want to increase our own happiness, we need to invest in growing the community happiness and also take care of the whole, of Mother Earth. Happiness & Unhappiness
Make no mistake: business forces, if used long-sightedly, are the tools for leveraging new consumer behaviors, new and smarter ways of production, and for accelerating the transition to a sustainable world. Business, Commerce & Finance
We are working with the communities in building institutional relationships with local governments and businesses to create ways to get value from the Amazonian area in order to keep the forest as the forest. This makes sense for us from the perspective of climate change and of poverty.
We have serious challenges regarding climate change, unsustainable use of natural resources, water scarcity, loss of biodiversity, forests and farmland. Not to mention the huge inequality still prevailing in several parts of the planet.
We need a mobilized and active civil society using its purchasing power to demand sustainable products and practices. It is also essential that governments commit to the future, creating fiscal and regulatory conditions for sustainable policies to thrive. Society ;Future ;Power
We need to be both conscious and competent to design products that emulate nature's life cycles, making sure that they endure and are either recycled or absorbed. Life ;Nature

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